The Making of Ms. Elena: A Story of Perseverance and Vision
Born and raised in Iloilo, Ms. Elena’s journey is marked by resilience and a passion for growth. As a working student in Manila, she balanced academics at the University of Makati with jobs in retail and fast-food chains, laying the foundation for her strong work ethic and entrepreneurial spirit.
In 2002, she founded JMJC Interiors, a furniture company that became her business breakthrough. Over the years, she diversified her portfolio and now leads several thriving companies, including:
- Elcad Construction Corporation – A leader in the office fit-out construction industry.
- 3J and E Premier Properties Corporation – Providing commercial and residential space rentals.
- Elena Estate Premiere Land Corporation – A visionary farmland development company.
Her strategic mindset and relentless drive enabled her to reach her first billion-peso milestone in her 50s. Her next goal is a ten-billion-peso empire in her 80s and beyond.
Generational Wealth: A Legacy of Purpose
At the seminar, Ms. Elena emphasized that generational wealth isn’t just about financial success—it’s about creating a legacy that empowers future generations. She encouraged participants to reflect on critical questions:
- What legacy do you want to pass on?
- Why is it meaningful to you?
- How will you ensure its growth and sustainability?
As a mother, Ms. Elena is sowing seeds of entrepreneurship and leadership within her family. Her children, excelling in fields such as entrepreneurship, business management, and medicine, are poised to continue her legacy.
The Power of Evergreen Businesses
Ms. Elena advocates for evergreen businesses—those that remain resilient and relevant across economic cycles. These enterprises focus on essential goods and services with timeless appeal, ensuring consistent demand and reliable income streams.
The Secret Sauce to Building Wealth
Success doesn’t come without challenges, but Ms. Elena’s principles illuminate the path:
- Planning and Action: A dream without action is merely a wish.
- Perseverance: The road is long, but persistence pays off.
- Breaking the Rules: Innovate, explore, and redefine boundaries.
- Embracing Failure: Lessons are often hidden in setbacks.
- Teamwork: Surround yourself with people who share your vision.
- Trusting the Process: Timing is everything.
- Giving Back: Success is sweeter when shared with others.
Ms. Elena’s journey illustrates that building generational wealth requires vision, resilience, and a commitment to creating a lasting legacy.
